Aprimo News
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APRIMO APPOINTS VP OF PROFESSIONAL SERVICES
31st May 2007 – Aprimo, the Gartner acknowledged global leader in MRM, has announced the appointment of Chris Fleck as Europe, Middle East and Africa (EMEA) VP of Professional Services. Fleck, formerly of Infor/SSA Global, will be responsible for developing Aprimo’s professional services offering to deliver excellence in the EMEA region and enabling its partners to effectively deliver Aprimo solutions.
Commenting on his appointment, Fleck said, “I am thoroughly enjoying being part of the Aprimo team. Reinforcing the company’s leading position through development and integration is a great opportunity and I look forward to helping take the organisation to the next level. From my experience at Infor/SSA Global I am confident that I have a strong foundation to help Aprimo evolve the business in line with the changing marketplace and reinforce their excellence in customer care.”
Fleck will be managing a team of over 20 staff at Aprimo and his vast knowledge base from his extensive career was key to his appointment. With over 16 years experience in the consulting and professional management spheres, Fleck has a reputation for building high quality Professional Service capabilities within software product companies. He has worked for a number of European and USA based software vendors, specialising in Analytics, Business Intelligence, Customer Relationship Management and Marketing solutions, and prior to his move to Aprimo Fleck was EMEA Regional Director of the consulting business unit for Epiphany Inc.
In Fleck’s final position at Infor/SSA Global, he worked in a similar role to the one he now fulfills at Aprimo, being responsible for day-to-day management of a team of consultants, to ensure best practice across the accounts, and general CRM activities. However, his focus on integration at Aprimo marks a significant development of his role into the business expansion process.
Andrew Yates, Managing Director, EMEA, Aprimo comments, “Chris Fleck’s significant specialist expertise across the CRM and Marketing solutions arenas are key to Aprimo’s continued growth and will guarantee our position as synonymous with excellence. Aprimo is currently developing ahead of the market and with Chris on board our solutions will continue to address our customers’ needs and business challenges. His experience will prove invaluable in raising the profile of the company as we look to capitalise on the many opportunities for business growth.”
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product to leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, pharmaceuticals, automotive, entertainment, media, retail, consumer goods and B2B, including Bank of America, Nedbank, Clydesdale Bank, Merrill Lynch, Home Depot, Pfizer, Honda, Toyota and Warner Bros. For more information call +44 (0) 118 977 9700 or visit www.aprimo.co.uk.
Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
For further information, please contact:
Nick Bolshaw / Lisa Williams / Laura Munns
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801
nickb@itpr.co.uk
www.itpr.co.uk
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