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COLT TURNS TO WEB BASED MARKETING TECHNOLOGY TO STREAMLINE MARKETING AND ACCELERATE CAMPAIGN CYCLES
5 March 2007: COLT, the leading provider of data, voice and managed services to businesses and government, is turning to web based, on-demand marketing software from Aprimo, to help streamline marketing processes, improve efficiency, and accelerate time to market for data driven marketing campaigns.
Aprimo MarketingTM Professional Edition is a holistic marketing resource management (MRM) system which enables marketing departments to plan, manage and co-ordinate their activities and accurately manage their finances. Because it is delivered on-demand, customers can implement quickly and achieve faster time to marketing ROI.
Using Professional Edition, marketing departments can define and assign all the tasks that make up their campaigns or projects, along with associated costs and budgets. The system then automatically delivers projects within a deadline, using email notifications and reminders to smooth the process and side-step bottlenecks. A shared marketing calendar of all forthcoming activities ensures the team is working in unison.
An on-line review system supports collaborative reviews of creative work, allowing reviewers to post comments and corrections, simplifying and speeding up the process and enables complete version control.
The software provides marketing directors with a single location to monitor progress on all projects, as well as providing an up-to-date view of how actual spending relates to estimated budgets.
Ian Traynor, Marketing Director for COLT’s UK business comments, “Our marketing department continually pushes itself to improve performance. Our challenge is how to get more done in less time, get campaigns out faster, cut out the amount of admin we do and work as effectively as possible as a team to meet our joint deadlines. Aprimo Marketing Professional Edition ‘ticked all the boxes’ in terms of the functionality we were looking for and because it is delivered over the web without a lengthy on-site IT installation, we expect to have it up and running within weeks.”
Andrew Yates, EMEA Managing Director for Aprimo adds, “It’s a great endorsement to the product that COLT has chosen Professional Edition. Our experience is that the demands on marketing departments are constantly accelerating, with more marketing channels, increased complexity and greater financial scrutiny. Marketers are facing a growing challenge trying to stay on top of everything and these are just the issues we’re looking to address with our technology.”
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product to leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, pharmaceuticals, automotive, entertainment, media, retail, consumer goods and B2B, including Bank of America, Nedbank, Clydesdale Bank, Merrill Lynch, Home Depot, Pfizer, Honda, Toyota and Warner Bros. For more information call +44 (0) 118 977 9700 or visit www.aprimo.co.uk.
Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
About Aprimo Marketing Professional Edition
Aprimo’s flagship product, Marketing Professional Edition, provides functionality in the following areas of marketing:
- Project / Production Management – capture best practices for marketing execution within templates and implement to deliver consistent procedures, reviews and communication
- Financial Management – structure budgets, manage and track marketing spend
- Marketing Calendar – capture and track all marketing activities in one central location
- Marketing Asset Management – manage all marketing assets, tracking revisions and renditions, and provide secure access based on the needs of a user or group of users
Aprimo Marketing Professional Edition is sold as a subscription and offered with on-site or web-based training. Marketing organisations also have the option of upgrading from Professional Edition to the Enterprise Edition at any time.
For further information, please contact:
Nick Bolshaw / Lisa Williams
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801
nickb@itpr.co.uk
www.itpr.co.uk
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