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APRIMO APPOINTS DIRECTOR OF ALLIANCES
30 April 2007 – Aprimo, the only leader identified on Gartner’s Marketing Resource Management (MRM) quadrant, has announced the appointment of Kevin O’Regan as Europe, Middle East and Africa (EMEA) Director of Alliances. O’Regan, formerly of Infor/SSA Global’s CRM division, will be responsible for all business partnerships in the EMEA region as Aprimo expands its reach into the EMEA marketplace.
Commenting on his appointment, O’Regan said, “I am thoroughly enjoying being part of the Aprimo team and having the opportunity to work with the acknowledged leader in the Enterprise Marketing Management market. My experience of working at Infor/SSA Global has given me a good foundation on which to help Aprimo develop new business opportunities with partners and expand its already growing customer base. The MRM and EMM market is growing rapidly in Europe right now and working with the acknowledged leader in this space has given me the opportunity to establish a strong partner network to strengthen Aprimo’s market dominance.”
O’Regan brings with him a career history totaling more than 15 years experience in the IT sector and over 9 years commercial experience in the business applications industry, working primarily in client facing commercial roles in leading companies, such as Oracle Corporation and Sun Microsystems. He was also responsible for managing the Alliances and Channels organisation in EMEA for Epiphany Inc prior to the acquisition of Epiphany by SSA Global and then Infor.
Andrew Yates, Managing Director, EMEA, Aprimo comments, “Kevin’s significant expertise in the IT field and successful track record in the partner business development arena is of considerable value in ensuring that Aprimo continues to be seen as the leader within the sector and will guarantee the continued expansion of Aprimo’s business opportunities. As Aprimo continues our incredible growth and many of the larger IT consultancies enter the MRM and EMM space, this experience will prove invaluable and we look forward to the future with Kevin on board.”
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product to leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, pharmaceuticals, automotive, entertainment, media, retail, consumer goods and B2B, including Bank of America, Nedbank, Clydesdale Bank, Merrill Lynch, Home Depot, Pfizer, Honda, Toyota and Warner Bros. For more information call +44 (0) 118 977 9700 or visit www.aprimo.co.uk.
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For further information, please contact:
Nick Bolshaw / Lisa Williams / Laura Munns
The itpr Partnership
t: +44 (0)1932 578800
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nickb@itpr.co.uk www.itpr.co.uk
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