Production Management & Workflow
Travel on any highway in the world and there is a good chance that the heavy-duty pickup, motor home, school bus or semi-truck ahead of you is powered by a Cummins diesel engine.
Cummins' Engine Business Marketing group prioritized collateral development as a Six Sigma process improvement project, seeking to reduce time and expense in creating effective brochures, newsletters, and other marketing materials created for a distributor and dealer network located in more than 5,000 facilities in 197 countries and territories.
"We estimate that as much as 20 percent of our collateral development expense was attributable to misstarts and rework," said the Director of Marketing Operations, Cummins. "We were badly in need of a technology that could help us instill a disciplined process for reducing the cost and cycle time of collateral projects."
The marketing team responsible for Merrill Lynch's Global Private Client group (GPC) spent much of their time and energy thinking like traffic cops - Direct... Control... Coordinate... Organize.
"We clearly needed help in terms of project tracking. We have hundreds of collateral and local advertising projects going on at any given time," said the Vice President of Global Private Client Marketing Business Planning & Control, Merrill Lynch.
Read the Merrill Lynch Case Study
In support of its mission, Focus on the Family plans and executes thousands of annual media and communications campaigns. With in-house creative, broadcast and publishing capabilities, the FOF media and communications group is responsible for the creation of all content used in radio and television broadcasts, audio CDs, videos, print/electronic newsletters and seven magazines, in addition to ever-important communications with current and prospective vendors.
"Project approvals that took numerous people two to three days to complete manually are completed in seconds through Aprimo," said the head of the integrated marketing and communications group at FOF. "Aprimo's solutions have increased the efficiency of our media and communications group enormously."
Read the Focus on the Family Case Study
Norwich Union is the largest insurer in the UK. It is also the largest general insurer with an overall market share of 14 per cent and 4.3 million customers. Norwich Union insures one in five households, one in seven motor vehicles and more than 800,000 businesses in the UK. It is the leading long-term savings provider with a life market share of about 12 per cent and more than 6 million customers. Norwich Union is part of Aviva, the world's sixth-largest insurance group* which has £291 billion** of assets under management. Aviva has 60,000 employees serving 30 million customers worldwide.
Norwich Union plans to use EMM technology from Aprimo to drive down costs, track marketing results and enhance the customer experience through more effective marketing programmes.
Read the Norwich Press Release
Amylin Pharmaceuticals is a biopharmaceutical company committed to improving lives through the discovery, development and commercialization of innovative medicines. Amylin has developed and gained approval for two first-in-class medicines for diabetes, SYMLIN(R) (pramlintide acetate) injection and BYETTA(R) (exenatide) injection. Amylin's research and development activities leverage the company's expertise in metabolism to develop potential therapies to treat diabetes and obesity. Amylin is located in San Diego, California with over 1,700 employees nationwide. Further information on Amylin Pharmaceuticals and its pipeline in metabolism is available at http://www.amylin.com.
Amylin Pharmaceuticals, Inc. has selected Aprimo Enterprise™ to assist in the execution and implementation of the organization’s marketing plans. The life sciences industry is extremely complex, with numerous government, business and consumer agencies providing strict regulations to the way in which drugs are marketed. Therefore, it is of utmost importance that the marketing spend is tracked and results are closely monitored to ensure that they are making the most impact and in line with industry regulations.
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