Brand Content Management
Enterprise Marketing Management technology delivers a
world class dealer marketing program to maximise
brand equity.
Honda has grown to become the world's largest mobility company. With a global network of 454 subsidiaries and affiliates, Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the company an outstanding reputation in world class engineering and competition from customers worldwide.
The company's primary channel to market in the UK is through a network of more than 200 franchised dealers. Like other companies with a similar market dynamic Honda faces a major challenge in ensuring its branding and messaging is effectively and consistently communicated via its dealer network.
Read how leading brands are using Aprimo to accelerate their marketing productivity.
Walk through our product modules to see how we can address marketing challenges.
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