Success Strategies
in Marketing Automation
Organizations are largely dependent on the marketing function for growing the business and driving the customer experience. CMOs are expected to contribute tangible value to the bottom line. This means they must be able to measure and monitor the marketing organization’s contribution to the firm. Automation and structure are essential components to achieving replicable best practices.
Analyst firm Aberdeen Group recently revealed in the report, “Success Strategies in Marketing Automation,” that fifty-eight percent (58%) of Best-in-Class companies use marketing automation technologies. Aberdeen surveyed 205 organizations with the objective of identifying how top performing organizations utilize marketing automation technologies to accomplish superior performance.
Complete the form below to download a complimentary copy of “Success Strategies in Marketing Automation.” The report includes Best-in-Class company benchmarks to gauge your own organization processes and practices. In addition, download two case studies to read how a manufacturer and a media/entertainment company are using Aprimo marketing automation software to streamline their marketing operations.
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