For Release on December 22, 2010
Teradata to Acquire Aprimo
Strategic
move joins leaders in data warehousing and analytics and integrated marketing
management to help corporations drive growth and profitable business
engagements
ATLANTA – Teradata Corporation (NYSE: TDC), the world’s
largest company solely focused on data warehousing and business analytics, today announced the signing of a
definitive agreement to acquire Aprimo, a global leader in cloud-based
integrated marketing software for approximately $525 million including the
assumption of approximately $25 million of cash at closing, subject to
adjustment. Together, the two visionary
leaders will bring powerful business analytics with integrated marketing
solutions to enable corporations to improve and optimize marketing performance
with data-driven insights. In addition, Teradata will draw upon Aprimo’s deep
expertise in Cloud and Software as a Service (SaaS) functionality.
“Combining these
visionary companies positions Teradata as a leader in Integrated Marketing
Management, Marketing Resource Management, and Multi-Channel Campaign
Management, providing customers an end-to-end solution available in SaaS and
on-premise environments,” said Mike
Koehler, president and chief
executive officer of Teradata. “In addition, the
combination will broaden our addressable customer base and fuel marketing
innovation for our customers. Together, Teradata and Aprimo will drive the
future of Integrated Marketing Management and offer compelling business value for
our customers.”
The Integrated Marketing Management (IMM)
business is a growing, $5 billion sector and is emerging as a critical focus
for businesses, representing one of the most strategic and largest areas of
investment for most corporations.
Companies that develop an Integrated Marketing Management strategy will
deliver a 50 percent higher return on marketing investment than those that
don’t, according to a recent report from Gartner.
Organizations
today are recognizing the importance of marketing that defines the brand,
differentiates the business, and delivers revenue, and are increasingly relying
upon information technologies that improve overall marketing performance. The combination of Teradata’s powerful
analytics and Aprimo’s innovative marketing helps clients integrate,
streamline, and continuously accelerate profitable growth.
“Aprimo and Teradata are both laser
focused on customer success, core business values that forge together our
experience and commitment to help marketers revolutionize marketing and achieve
their vision of integrated marketing management,” said Bill Godfrey, chief executive officer at Aprimo. “We believe our combined
value proposition, Teradata’s powerful business analytics and Aprimo’s
cloud-based Integrated Marketing Software come at a time when marketers are
consolidating and integrating their marketing teams and systems while demanding
more strategic analytics and intelligence. This is great news for our
present and future customers.”
Aprimo delivers the industry’s most comprehensive suite of
integrated marketing applications to more than 150,000 professionals worldwide,
and more than 36 percent of the Fortune 100 relies upon Aprimo for Integrated Marketing
Management solutions.
Aprimo’s offerings are a new addition to Teradata’s business
analytics portfolio. By acquiring Aprimo, Teradata will be able to deliver
powerful and integrated marketing management solutions, with the comprehensive
capabilities that marketers need to:
- Accelerate time
to market for revenue-generating campaigns, product launches, and strategic
brand initiatives
- Enable smarter
decisions across the enterprise by leveraging data to gain strategic insights,
recognize emerging opportunities and respond quickly
- Optimize and
deliver successful campaigns seamlessly across all digital channels.
- Streamline
operations to drive more effective marketing
The end result for the chief
marketing officer and their teams will be the ability to run a marketing
organization that delivers real-time strategic insights to positively impact
business growth. In addition, with Aprimo’s on-demand software solutions that
operate in the cloud or within a customer’s data center, customers have the
choice of accessing the applications based on their operational needs and
preference.
Aprimo will be
integrated into Teradata’s operations and will continue to market its products
and services under the name Aprimo. Once the acquisition is complete, Aprimo
will support the strategy of Teradata’s analytic and applications business, including development, marketing, sales, and services going forward.
“The expansion of our business demonstrates
our clear commitment to being a world-class provider of business analytics,”
said Darryl McDonald, Teradata executive vice president,
business development and marketing. “Teradata and Aprimo will focus on driving
business growth and optimizing the company’s marketing performance. Through our industry leading marketing
applications and analytics, companies will be able to leverage and capitalize
on the proliferation of channels and the growing importance of managing and
leveraging big data. This union is a clear catalyst for transformational change,
creating new and innovative market opportunities.”
The completion of the transaction,
which is subject to applicable regulatory clearances and other customary
closing conditions, is expected to occur in the first quarter, 2011.
The transaction is expected to be slightly
accretive to Teradata’s non-GAAP EPS in the first year following closing.
Conference Call Scheduled for 8:30 a.m. ET Today
A
conference call is scheduled today at 8:30 a.m. (ET) to discuss Teradata’s
intention to acquire Aprimo. Access to
the conference call, as well as a replay of the call, will be available on
Teradata’s web site at www.teradata.com/investor
About Aprimo
Aprimo is a leading global provider of cloud-based marketing
software and services that enhance the productivity and performance of
marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the
changing role of marketing, by taking control of budget and spends, eliminating
internal silos with streamlined workflows, and executing innovative
multi-channel campaigns to drive measurable return on investment. Founded
in 1998, Aprimo is headquartered in Indianapolis
with offices worldwide. For more information call +1.317.803.4300 or
visit http://www.aprimo.com.
About Teradata
Teradata Corporation (NYSE: TDC) is the world’s largest company
solely focused on raising intelligence and achieving enterprise agility through its database
software, enterprise
data warehousing, consulting, and enterprise
analytics. Visit Teradata on the web at www.teradata.com.
# # #
Teradata is a trademark or registered trademark of Teradata
Corporation in the United States
and other countries.
Note to Investors
This news release contains forward-looking statements. A number of important factors could
cause actual results or events to differ materially from those indicated by
such forward-looking statements, including the parties' ability to consummate
the transaction; the execution of integration plans; the conditions to
the completion of the transaction, court approval or the regulatory approvals
required for the transaction may not be obtained on the terms expected or
on the anticipated schedule; the parties' ability to meet
expectations regarding the timing, completion and accounting treatments of
the transaction; the possibility that the parties may be unable to achieve
expected synergies and operating efficiencies in the arrangement within
the expected time-frames or at all and to successfully
integrate Aprimo's operations into those
of Teradata such integration may be more difficult,
time-consuming or costly than expected; operating costs, customer loss and
business disruption (including, without limitation, difficulties in maintaining
relationships with employees, customers, clients or suppliers) may be greater
than expected following the transaction; recurring revenue may decline or fail
to be renewed; the retention of certain key employees of Aprimo may
be difficult; Teradata and Aprimo are subject to intense
competition and increased competition is expected in the future; fluctuations
in foreign currencies could result in transaction losses and increased
expenses; the volatility of the international marketplace. Risks, uncertainties
and assumptions include the possibility that expected benefits may not
materialize as expected; that the transaction may not be timely completed; that
the parties are unable to successfully implement integration strategies; and
other risks that are described in Teradata's SEC filings.
