Aprimo's contact database is endlessly extensible to build a detailed and relevant profile of behavior and attributes. These attributes are all available for targeting and to personalize emails, landing pages and microsites for true 1-to-1 marketing.
Your campaign management goals are to maximize the effectiveness of online and offline channels and amplify the results of your campaigns to drive revenue. However, you are likely managing your email, web analytics, direct mail, events and advertising in separate applications and/or processes. Coordination is overwhelming in the face of the volume of campaigns you are responsible for planning, managing and executing. You need to coordinate the messaging and creative across the channels and usually with multiple outsourced consultants and agencies to get this done. As consumers begin to expect customized messages within the context of any business interaction, those marketers unable to deliver relevant and timely offers through their call centers, websites, or other interactive channels will find themselves facing a significant competitive disadvantage. Unless you can combine your knowledge of a prospects online and offline actions into your campaign management and segmentation strategy, you'll never be sure you've delivered the right messages to the right people at the right time.
With Aprimo's Campaign Management solutions, you can manage your multiple campaign channels
and build a progressive profile that includes online and offline actions. You can build dynamic content for emails and landing pages that incorporates their unique profile to drive relevant, meaningful communication with your prospects, customers, and partners. And, using Aprimo® Real-Time Interaction Manager
, you can market to them on a one-to-one level, with real-time offers that make an immediate connection with a customer's needs.
You can communicate using the channel preferred
by your prospects and provide relevant, timely information triggered by specific actions or accumulated knowledge. The results? More leads and revenue with increased ROI on your marketing campaigns.