Traditional B2B marketing channels, media vehicles and customer communications have shifted as customers gain more influence and access to different sources of information about the products and services they use and purchase for their companies. B2B marketers need to know where their customers are and what sources they turn to and trust when evaluating a product or service purchase. What worked a few years ago doesn't any more. And today ROI reigns supreme – if you can't prove the value of your marketing campaigns, you risk being irrelevant to the organization, and securing the budget and resources required to deliver the business results.
Aprimo gives B2B marketers modular, easy-to-use software tools that ensure you can find opportunities to reach new markets, create true customer dialog and deliver proven metrics to your organization in a rapidly shifting marketing landscape. We have modules such as Event Planning Software, Marketing Calendar Software, MRM Marketing Resource Management, DAM Digital Asset Management, EMM Software Enterprise Marketing Management, Marketing Plans, Campaign Planning and Strategy, Brand management, Social Media Management, marketing plan software etc, Our modular software lets you:
- Measure, analyze, and prove ROI
- Generate and deliver qualified sales leads across your organization
- Incorporate online and offline marketing activities into true integrated campaigns
- Understand and adapt to new media channels and customer trends, such as social media.