Efficient project management and fiscal accountability are essential to a successful marketing campaign in today’s competitive landscape. How are you stacking up? Are your marketing efforts streamlined for maximum impact? Do you really know how your marketing campaign funds are being spent? Are you getting the greatest return on your marketing investment?
Teradata Marketing Operations proves marketing works by connecting campaign results with internal operations and spend. Teradata’s Marketing Operations solution can help you:
- Be fully accountable for your marketing spend
- Drive measurable results back to the business
- Direct marketing dollars into the highest performing channels
- Prove ROI with real-time visibility into the results of all marketing programs
- Gain insight into your marketing success with one global view