Integrated Marketing Management
Get better results from your marketing campaigns with our Integrated Marketing Management (IMM) solutions. By using our integrated system to manage your operations, campaigns, and analytics, you’ll realize more effective marketing and increasingly efficient operations. In fact, Gartner predicts that successfully leveraging an integrated marketing solution will lead to 50% greater ROMI and a15-20% revenue increase.
Teradata offers industry-leading IMM solutions in these areas:
- Marketing Operations
- Multi-Channel Campaign Management
- Marketing Analytics & Data Management
- Digital Marketing
- Digital Messaging