Aprimo Announces Enhancements to Aprimo Marketing Studio to Improve Digital Content Creation and Delivery

Latest Version Expands Review, Approval and Distribution Capabilities to Enable Compliance in Highly Regulated Industries

INDIANAPOLIS, IN (September 29, 2010) – Aprimo^® Inc., a global leader in integrated, on-demand marketing software solutions, today announced enhancements to Aprimo Marketing Studio, the company’s flagship marketing software.  These include multi-media features that support growing digital marketing needs, including annotations of videos and websites, while also assuring regulated organizations meet compliance standards in a timely fashion.

Facts and Highlights

• As marketing continues to move to a digital environment to meet consumers’ demands for more information, marketers need a better way to review content, make comments and streamline processes from start to finish. Marketers are under pressure to do more with less, but can only increase the volume of content by eliminating bottlenecks and streamlining the creation and review processes.

• Marketers in regulated industries such as life sciences/pharmaceuticals or financial services face additional challenges and must meet stringent compliance standards that need to be factored in throughout the review cycle.  

• The latest version of Aprimo Marketing Studio delivers an interactive review experience - ideal for reviewing microsites, websites, outbound messages, audio and video content.

• Aprimo Marketing Studio features enhancements to brand management, configuration mover utility and email from segmentation.
  
  

Quotes

Jonathan Block, Vice President and Service Director, SiriusDecisions

“Marketing is constantly changing, especially with the explosion of digital media.  Whether it’s a video for YouTube, or a microsite for a new product launch, the messaging and design with these channels must adhere to the same review process as traditional marketing campaigns.  Marketers need to streamline review processes and workflow for digital content in order to keep up with these new channel demands.” 

Lisa Arthur, Chief Marketing Officer, Aprimo

“It’s clear that marketers are becoming more dependent on digital marketing channels to reach their target audiences in innovative ways. Aprimo is once again leading the market by releasing enhancements that address the challenges affiliated with digital marketing. By allowing marketers to improve the development and review of digital content we are helping them more quickly reach target audiences, improve processes to innovate the customer experience, enable greater sales and increase brand awareness.”

About Aprimo

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio™ for B2C and Aprimo Marketing Studio™ for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.  Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide.  For more information call +1.317.803.4300 or visit http://www.aprimo.com.

Media Contacts:

Aprimo

Joel Reuter

Director of Global Communications

joel.reuter@aprimo.com

317-803-4300 ext. 2431

Twitter:  @aprimo and @joelreuter

Lisa Astor or Emily Trevallion

PAN Communications

Aprimo@pancomm.com

978-474-1900

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