Aprimo Announces Enhancements to Aprimo Marketing Studio to Improve Digital Content Creation and Delivery
Latest Version Expands Review, Approval and Distribution Capabilities to Enable Compliance in Highly Regulated Industries
INDIANAPOLIS, IN (September 29, 2010) – Aprimo® Inc., a global leader in integrated, on-demand marketing software solutions, today announced enhancements to Aprimo Marketing Studio, the company’s flagship marketing software. These include multi-media features that support growing digital marketing needs, including annotations of videos and websites, while also assuring regulated organizations meet compliance standards in a timely fashion.
Facts and Highlights
Jonathan Block, Vice President and Service Director, SiriusDecisions
“Marketing is constantly changing, especially with the explosion of digital media. Whether it’s a video for YouTube, or a microsite for a new product launch, the messaging and design with these channels must adhere to the same review process as traditional marketing campaigns. Marketers need to streamline review processes and workflow for digital content in order to keep up with these new channel demands.”
Lisa Arthur, Chief Marketing Officer, Aprimo
“It’s clear that marketers are becoming more dependent on digital marketing channels to reach their target audiences in innovative ways. Aprimo is once again leading the market by releasing enhancements that address the challenges affiliated with digital marketing. By allowing marketers to improve the development and review of digital content we are helping them more quickly reach target audiences, improve processes to innovate the customer experience, enable greater sales and increase brand awareness.”
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio™ for B2C and Aprimo Marketing Studio™ for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com.
Director of Global Communications
317-803-4300 ext. 2431
Twitter: @aprimo and @joelreuter
Lisa Astor or Emily Trevallion