Aprimo Relationship Manager Enhances Digital Messaging; Adds Social Segmentation
WASHINGTON, D.C., October 22, 2012 – Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based Integrated Marketing Management (IMM) solutions, today announced that its Aprimo Relationship Manager (ARM) 6.6 now offers an enhanced user interface and a digital messaging solution, as well as new social network segmentation and tighter inbound and outbound marketing integration. The powerful capabilities of Aprimo Real-Time Interaction Manager and the recently announced Aprimo Digital Messaging Center are now seamlessly integrated into ARM.
“ARM is and always will be a solution built by marketers for marketers, so we’re constantly enhancing the solution to meet the needs of an evolving marketplace,” said Aprimo President Bob Boehnlein. “To our customers, the ‘I’ in IMM, integration, is key to developing a full picture of who their prospects are and how best to engage them across multiple channels. ARM does this more effectively than any solution available today.”
Margaret Lee Sun, head of Customer Marketing Data Technology for Standard Bank S.A., agreed. “As a leading financial institution, Standard Bank relies heavily on integrated messaging and campaign management technologies to engage with our customers. We are impressed with the database segmentation and messaging capabilities that have been integrated in this new version of ARM 6.6, and look forward to getting closer to our customers by partnering with Aprimo.”
The ARM advantage starts with its enhanced UI, which turns a screen into a powerful, but easy- to-use dashboard for execution, management and insights. It includes new common whiteboards and streamlined navigation to improve cross-team efficiency. Behind this intuitive interface is a powerful engine that enables marketers to finely tune campaigns. From a single platform they can manage inbound and outbound communications, including precise customization that leverages multiple channels to create a complete personality profile for prospects, and tailors offers accordingly.
All activity is measurable through advanced campaign analytics that offer both ad hoc analysis as well as detailed revenue vs. cost, channel ROI and response metrics. A new Reporting Workbench with data visualization tools, including geography and heat maps, enables point and click reporting. The ability to perform segmentation in Oracle and remote Teradata systems has also been added.
Another capability is ARM’s integration with Aprimo’s recently announced Digital Messaging Center, a next-generation digital marketing solution that serves as a centralized, expansive hub where marketers can combine insights gleaned from analytics with advanced segmentation strategies to deliver a consistent customer experience and relevant, timely offers across both online and offline channels.
Additionally, as part of the integration users now have an innovative new Social Adapter that enables marketers to target communications based on data from social networks. The tool captures customer preferences and other information from Facebook – including personal interests, “Likes” and friends – and automatically integrates it with preexisting cross-channel data. This dramatically enhances Aprimo’s Campaign Management capabilities and delivers unprecedented levels of personalization.
Ray Wang, principal analyst and CEO at Constellation Research, Inc., said, "Mapping this new world of marketing and engagement requires a series of core components and platforms that span across business processes, disparate applications, and myriad user roles. Integration across all activities is a key requirement for success."
And DeAnna Blair, an Aprimo customer serving on the Aprimo Product Advisory Council added, “I appreciate the way Aprimo has incorporated the Council’s requests and recommendations into ARM 6.6. The enhanced user whiteboard plus real-time interaction and digital messaging capabilities that have been integrated into this new version are significant and I believe marketing customers will continue to benefit as Aprimo advances towards its integrated, multi-channel marketing vision.”
Aprimo Relationship Manager 6.6 will be available on December 14, 2012. For more information visit: http://www.aprimo.com/Products.
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. For more information, visit www.Teradata.com.