Articles
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June 2012
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June 2012
Aprimo despega en Chile
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Forbes "On 2011, Rabbits and Collaborative Community Marketing" blog by Lisa Arthur, CMO of Aprimo - Jan. 12, 2011
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Forbes "Aprimo Continues to Drive Change –Our Imperatives Do, Too" blog by Lisa Arthur, CMO of Aprimo - Jan. 6, 2011
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Gerson Lehrman Group, "After the Acquisition, You Might Want to Stick with Aprimo," January 3, 2011
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Inside Indiana, "TechPoint Chairman: Aprimo Sale Good For Indiana," Dec. 23, 2010
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Forbes "How the iPad Will Transform Marketing" blog by Lisa Arthur, CMO of Aprimo - Dec. 21, 2010
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Forbes  "Concerns Over Digital Privacy Make Us Better Marketers" blog by Lisa Arthur, CMO of Aprimo - Dec. 14, 2010
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BtoB Magazine "Marketing automation gains momentum,”  Nov. 8, 2010
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Forbes "CMOs Must Embrace, Manage Changes in Marketing " blog by Lisa Arthur, CMO of Aprimo - Sept. 16, 2010
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1to1 Media " Have No Fear, Let Customers Control Your Brand " blog by Lisa Arthur, Aprimo - Sept. 12, 2010
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Forbes "Let Go, Customers Control Your Brand" blog by Lisa Arthur, Aprimo - Sept. 14, 2010
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Target Marketing, "The CMO's Quickly Revolving Door "August 11, 2010
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1to1 Media, " CMOs Must Be the Change Agent of the Marketing Revolution" Blog by Lisa Arthur, Aprimo - August 5, 2010
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Forbes.com CMO Network

"MarketShare," June 24, 2010Guest column by Lisa Arthur, CMO at Aprimo

Are You Headed Toward Location-based Marketing?
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Forbes.comCMO Network

"MarketShare," June 17, 2010 Guest column by Lisa Arthur, CMO at Aprimo

Connecting Mobile to the Marketing Mix
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1to1 Media, Expert Opinion, June 15, 2010

Marketing is in the Midst of a Revolutionary Change
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