Integrated Marketing Management
Gartner 2013 Integrated Marketing Management Magic Quadrant
Gartner names Teradata a leader in Integrated Marketing Management for 2013. Learn more
Product Insight on Integrated Marketing Management (IMM)
Learn why an Integrated Marketing Management solution is a critical component in providing the centralized view of data needed to adopt a data-driven marketing strategy. Learn more
Data-Driven Marketing White Paper
Are you using data to drive your marketing initiatives? Find out why adopting a data-driven marketing strategy – and how moving from transactions to interactions – is critical to your success. Download our white paper now!
The Top Five Myths of Big Data Analytics
Today, the buzz is all about big data analytics. Cut through the clutter and uncover the five big data myths every marketing leader needs to understand. Then explore the steps you need to take to make big data analytics work for you. Download our insightful white paper now!
Best Practices for Driving Collaboration Between Marketing and IT
Thanks largely to the proliferation of big data analytics, CMOs and CIOs have an entirely new working relationship. Download our informative whitepaper to find out how marketing and tech leaders are creating collaborative data-driven solutions to better engage consumers across multiple channels.
The Impact of Creating an Integrated Marketing Management Environment on the Consumer Experience White Paper
Use IMM to improve marketing efficiency and accountability while creating an enhanced customer experience. Learn more