Create, maintain, and measure customer dialogue
Aprimo Social Marketing helps you address this issue by putting social marketing tools at the fingertips of your corporate users. Whether you have one corporate blogger or 20, you can give each of them the flexibility to maintain their own blog pages, but automatically generate pages based on particular keywords. As a result, you’ll begin to attract highly targeted traffic from search engines and offer visitors the compelling, up-to-the-minute content they’re looking for.
With Aprimo, blog posts go through a consistent review process that helps you ensure your writers are staying within your corporate guidelines. Built-in blog templates allow you to present your visitors with context-sensitive offers that lead them to your most effective marketing assets or your corporate website. And through tight integration with Aprimo’s performance and spend management functionality, you can easily track your ROI from social marketing activities.