Aprimo® Demand Chain Manager
Developing accurate sales and order forecasts is critical to satisfying your customer demand. Aprimo® Demand Chain Manager (DCM) gives you the tools you need to design the most productive response to customer behavior and move inventory into your supply chain where it is needed most, whether on the retail shelf or other point of fulfillment.
Aprimo DCM is architected as a bottom up solution, using consumer demand to develop sales forecasts of each item by location, weekly and daily. These forecasts recognize historical performance, are deep in seasonal and causal identification, and respond automatically to the latest trends. By combining forecasts with inventory and replenishment strategies, Aprimo DCM helps automate the pull of inventory through the supply chain based on expected sales across each location in the network.