Aprimo Marketing Studio®
Engaging prospects. Growing revenue. Proving ROI. Whatever your marketing goals, Aprimo Marketing Studio® is your all-in-one solution for putting true Integrated Marketing Management to work in advancing your business. And with the new release of Aprimo Marketing Studio® v8.7, capabilities now include an improved user interface along with out-of-box integration with Aprimo® Relationship Manager.
Business-to-business and consumer marketers alike rely on Aprimo Marketing Studio®
to help streamline workflows and integrate their online and offline efforts, while delivering information, accountability and control into the hands of those who need it. With powerful tools built around Marketing Operations, Multi-channel Campaign Management and Marketing Performance Management, you can configure the automated solution that’s right for your unique requirements.
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- Integration with Aprimo® Relationship Manager: Provides critical workflow and task choreography between Marketing Operations and Multi-channel Campaign Management to deliver best-in-breed workflows and communication plans for executing full-stream Integrated Marketing initiatives.
- Marketing Operations: Reduce costs and optimize resources while integrating and automating your marketing planning, spending and workflow. In addition to centralized project and asset management, you can access all aspects of your marketing operations from your desktop or from any mobile device.
- Multi-channel Campaign Management: Seamlessly coordinate digital and traditional channels using a single integrated platform that enables personalization and dialog-based campaigns, plus real-time reporting for midstream adjustments and fine-tuned results.
- Marketing Performance Management: Capture and share the analytics you need to achieve optimum performance from your marketing investments, using a flexible and configurable reporting environment that can load information from multiple data sources and integrate with your choice of third-party solutions.
- Mobile Access for Marketing Operations: New interface designed specifically for mobile devices will keep marketing moving and provide access to the data you need, when and where you need it.