Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives—today’s marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
This white paper discusses the trends and leaders in 2012 including:
- Enhancing sales and marketing synergy
- The ROI of automating the marketing value chain
- Who are today’s integrated marketing leaders