Bob Boehnlein is leading the vision to drive Aprimo's strategic direction and integration with Teradata Corporation. Most recently, Bob served as Chief Customer Officer focusing on aligning customers’ needs with Aprimo’s solutions and business strategies. Since joining Aprimo in 2001, Bob has led various operations across the company, including product development, marketing, customer support, partner enablement, professional services, education, and cloud services. Bob has over twenty years of experience in software and professional services across industries including financial services, insurance, manufacturing, life sciences, defense and technology. Prior to joining Aprimo, Bob served as a partner with Ernst & Young in their management consulting practice. Bob holds a Bachelor of Science degree in electrical engineering from Purdue University and a Master of Science in computer science from the University of California, Los Angeles.
Chief Marketing Officer
As Aprimo’s chief marketing officer, Lisa Arthur drives global market and brand strategy, solutions and product marketing, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has also served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet.
Arthur spent nearly seven years at Oracle, where as a vice president of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.
A seasoned keynote speaker, Arthur has addressed diverse topics at Web 2.0, Office 2.0, the American Marketing Association (AMA) Strategy Conference, Stanford University and the MIT Sloan CMO Summit, as well as at Aprimo-sponsored events. She has appeared on Asia’s Wall Street Journal broadcast, and published numerous papers with AMA. Her industry thought-leadership blog, “The Marketing Revolution,” is a regular feature on FORBES.com.
Her recent honors include the American Business Association’s 2012 Gold “Stevie Award” for Marketing Executive of the Year, and in both 2012 and 2011 she was named a “Woman to Watch” by the Sales and Lead Management Association.
Chief Customer Officer
John joined Aprimo in 2003 and brings over twenty-five years of experience in general management, sales and marketing leadership for both large technology and entrepreneurial start-up companies. Prior to joining Aprimo, he served as VP of Marketing and Sales at Veregon. He also held prominent research, sales and marketing positions at META Group, IBM/Tivoli and Hewett-Packard. Mr. Warne earned his bachelor’s degree in Math and Computer Science from Butler University.
Executive Vice President
Global Field Operations
John has over twenty years experience in general management and sales leadership in the enterprise software industry. Prior to joining Aprimo, he served as President of PeopleSoft's Select Division and General Manager of their Midwest Operations. He holds a bachelor's degree in Management Information Systems from Bowling Green State University and completed "Marketing Strategies for High Technology Companies" at the Wharton School of Business.
Vice President Integration
Miles joined Aprimo as Vice President of Integration when Teradata acquired Aprimo in January, 2011. Previously, Miles held the position of Vice President for Horizontal Solutions and Alliances for Teradata Corporation and presented horizontal solutions across vertical markets and for establishing and managing the company’s most strategic business partnerships.
Miles joined Teradata in 1993 and previously served as Vice President for retail, travel, transportation and government as part of the company’s Global Consulting Services. He also held the title of Area Vice President, Retail East, where he was responsible for sales and professional services. Prior to that Stephenson served as Assistant Vice President of the Retail Solution Center, Americas.
He joined Teradata from NCR, where he worked as the Lodging and Food Service Industry Marketing Director. While there, he worked closely with Andersen Consulting to develop a self check-out/in terminal for the hospitality industry. Stephenson began his career at Fuddruckers.
Stephenson earned a Bachelor of Arts degree from Ball State University in Muncie, Indiana.
Vice President Finance
Colin joined Aprimo in 2005 and brings nearly twenty years of experience in finance and global business management. Prior to joining Aprimo, Colin held various leadership roles for Pearson Education and led the finance and business operations role for its information technology and higher education learning management online and applications businesses. He also held accounting and tax positions with Ernst & Young LLP. He earned his Bachelor of Science degree in accounting from Indiana University in Bloomington, Ind. and is a CPA.
Vice President Research & Development
Gonzalo Hidalgo is VP of Strategy, Research & Development at Aprimo. In this role he is responsible for the vision, strategy, design, and development for all Aprimo Applications.
An 20 year technology veteran, Gonzalo’s experience spans application development, R&D, Support, and Business Development. Prior to joining Aprimo as part of the Teradata acquisition, he held numerous leadership positions over the last decade at Teradata and Ceres—also acquired by Teradata.
Prior to his role at Aprimo, Gonzalo was responsible for Business Development in Europe, Middle East and Africa, based in Dusseldorf, Germany, leading local teams in the market development, sale, and implementation of solutions for the Teradata Applications Suite.
Prior to his role in EMEA he built and managed a number of R&D teams and was instrumental in the last four major releases of the TCRM product and growing the customer base significantly.
Before joining Teradata, Gonzalo held a wide range of application development, deployment, training, and support positions. He holds an MA in Computer Science and a BS in Petroleum Engineering.
Vice President Cloud Services
Robin leads the development and delivery of Aprimo’s Cloud Services offerings. She joined Aprimo in 2011 and has over 25 years of experience in software with a focus in research and development, customer support and services, and quality and operations. She has experience across multiple industries and has spent over 20 years in leadership and executive positions.
Prior to Cloud Services, Robin was the VP of Quality and Operations at Aprimo where she was responsible for global delivery of quality assurance, testing, documentation, and localization.
Before joining Aprimo, Robin held positions with Match.com, Worksoft, i2 Technologies, and USDATA. She holds a BA in Communications from Ouachita Baptist University.
Director Human Resources
As Director of Human Resources, Denise DeThomas leads a team focused on driving bottom line growth by aligning business and people strategies. This includes talent management, organizational effectiveness, recruiting, change management and all facets of human resources leadership.
Denise joined Aprimo in 2012 with nearly 25 years of corporate Human Resources experience with multi-billion businesses including Owens Corning, Dana Corporation and Adecco. She holds a Bachelor of Science degree in business management and has advanced training in coaching and leadership.
Greg is responsible for managing the group that drafts and negotiates software license and service agreements with Aprimo’s customer base, consisting of Fortune 500 clients and industry partners. Greg is also responsible for handling the general corporate legal activities of Aprimo, including reviewing and negotiating real estate leases, managing human resources matters and reviewing and negotiating procurement contracts.
Recently, Greg played an instrumental role on the cross-functional team that spearheaded the sale of Aprimo to Teradata.
Greg’s career spans private practice and public service, including time at the Office of Indiana Attorney General. Prior to joining Aprimo in 2006, Greg worked as Contract and Grant Administrator at Indiana University, where he was primarily responsible for matters pertaining to and negotiating agreements related to research and sponsored programs, including Clinical Trial Agreements and Material Transfer Agreements with corporations, state and local government entities, and not-for-profit organizations.
Greg is a member of the Association of Corporate Counsel and has presented at Software Licensing Seminars for the American Conference Institute. He received his J.D. from the Indiana University School of Law and holds a B.S. in Business Administration from Indiana University Northwest.