The marketing world is undergoing revolutionary upheaval and change. Customers now control brand information and product communication, empowered by Web-enabled social networks. Meanwhile, products and services are merging as customers redefine what constitutes value. What worked a few years ago doesn’t anymore. Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Aprimo provides solutions in both consumer marketing with Aprimo Marketing Studio B2C™ and business-to-business marketing with Aprimo Marketing Studio B2B™, helping you tear down the silos in the name of collaboration and efficiency while turning marketing change into a competitive advantage. Our user-friendly software is designed so you can focus on marketing, not technology.
Aprimo provides the unique tools to:

• Guide you in analyzing market conditions to better understand the shifts in how audiences interpret and respond to marketing messages
• Adopt new and smarter ways to leverage changing media tools and streamline your internal marketing processes
• Ensure your organization can break down traditional silos for greater collaboration and flexibility, allowing you to turn marketing change into a competitive advantage…one step at a time
• Measure and analyze your programs to deliver increased and measurable ROI
• Enable you to move from traditional monologues (event-driven, one touch at a time campaigns) to developing an on-going, anywhere, anytime customer dialogue
• Create more meaningful, more efficient interactions with customers everywhere

For more than 12 years, Aprimo has helped marketers meet tough challenges. We are an acknowledged pioneer in the emerging Enterprise Marketing Management (EMM) software space—marketing’s equivalent of back-office ERP software.

In addition, we created an entirely new category of software, Marketing Resource Management (MRM), that automates core marketing processes and optimizes the allocation of resources. This leadership led to Gartner's recognition of Aprimo as the only leader in the MRM Magic Quadrant for each of the past four years.

Such visionary leadership has also led to trusted partnerships with some of the world’s top companies. In fact, Aprimo has delivered more than 200 successful international customer deployments including:

• 8 out of the top 10 financial services providers
• 7 out of the top 10 life sciences companies
• 4 out of the top 10 telecom providers
• 5 out of the top 10 retailers

Viva la revolution! Join the ongoing discussion where new ideas and bold theories take root, enabling you to exploit the dynamic shifts and transformations happening right now through blogs, discussion forums and more…It’s all right here at Aprimo.com!

Many of the world’s top companies in over 40 countries have already joined the revolution…Are you ready?