Aprimo embraces a set of core values as guiding principles for how we manage our business and respectfully treat each other as colleagues, customers, and partners. These core values have served as the underpinnings of Aprimo's positive culture since our inception in 1998, and they continue to be a key ingredient in fostering the passion we have to serve our customers and to build the most innovative software products for marketers. Our core values are the DNA behind Aprimo's brand promise of customer success.

• Cultivation of customer loyalty and success
• Commitment to the highest standards of integrity and ethics
• Dedication to teamwork and the focused pursuit of excellence
• Creation of career passions and professional growth
• Respect for the individual and the importance of a balanced life
• Responsibility for service and philanthropy in our communities