Aprimo’s integrated, on demand marketing software enables B2C and B2B marketers to successfully navigate the changing role of marketing by taking control of budgets and spend, eliminating internal silos with streamlined workflows and executing innovative multi-channel campaigns to drive measurable ROI. Our platform is customizable to your organization's particular needs with modules for Event Planning, MRM Marketing Resource Management, DAM Digital Asset Management, EMM Enterprise Marketing Management, Marketing Plans, Campaign Planning and Strategy, Brand management, Social Media Management, and more.